There is a special beauty in minimalism done well. And contrary to intuition, it’s not easy to pull off. Defying the odds, SEPTEMBER the Line is a stunning surf and swimwear brand with flattering minimalist lines and a classic, yet modern look.
Founded between NYC and Bali by designer Erika Seiko Togashi, SEPTEMBER stands out as one of the few women’s surf brands to masterfully fuse a balance of feminine, athleticism, and elegance.
Erika is a seasoned designer with a background in the fashion and outdoor industries. After designing for the likes of Patagonia, The North Face, J.Crew, and Deus Ex Machina, she combined her love of surf and design to launch her own independent label of sustainable swimwear.
The line has a mix of one pieces, tops, and bottoms in a modern muted color palette with names like burnt sienna and chai. The one pieces almost have a sculpted look with interesting cuts and thoughtful details.
Not only designed to make you look good, SEPTEMBER’s swimwear will also make you feel good. The suits were specifically made to surf in (i.e. super comfortable and built to stay put), and sustainability is at the core of the brand.
All suits are made with premium Italian recycled fabrics made from regenerated nylon (that is mostly created from ghost fishing nets recovered from the oceans and old carpets), and all swing tags and packaging are made from recycled materials.
Even SEPTEMBER’s hygiene liners are biodegradable and compostable to minimize their environmental impact. That’s commitment.
And it’s also those thoughtful details that may seem small, but make a huge impact. Both on the world, and on earning our affection and gratitude for being a conscious independent brand who cares.
SEPTEMBER’s ethos was inspired by the belief that ‘we don’t need a lot of things, we just need a few of the right things.’
We couldn’t agree more.
* This post is supported by our friends at SEPTEMBER the Line and all words and opinions are my own. We only partner with companies we genuinely like and are a fit for Lush Palm. Thank you for supporting the brands that help keep Lush Palm going with fresh content and helpful guides.